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Nov 04 2019 0 Comments

vape shop instagram marketing guide

How To Create a Traffic Pulling Instagram Page For Your Local Vape Shop

What’s the biggest challenge in your business? For most local vape shops and smaller e-commerce stores customer growth is in the top 3.

Let's face it, even if your vape business is doing great, you always want more customers.

So stay tuned as today we're going to show you the first step to leveraging Instagram to build a massive following, drive traffic to your vape shop and increase sales.

In this post we will be sharing the exact same strategies and tactics we have used at Wotofo to develop a massive Instagram fanbase in a short period of time.

In fact today the Wotofo Instagram page has of over 105 000 followers and is currently growing organically, without any paid shout outs or advertising, at a rate of 2.6% a month. That's a massive 2594 new followers in the last 30 days.

instagram vape follower growth

Sure its great to see our follower numbers growing month on month but the real measure of ROI is click throughs to our website and product pages.

In the last 30 days we've seen a dramatic increase in our click through rate from Instagram (19.43% growth) and overall our sales ROI from Instagram has never looked healthier.


If you're thinking, sure but you're a big vape brand,I'm just a local vape business, I can't achieve those results. You're wrong

The Instagram marketing methodology we're about to share with you today will work for you no matter how big or small your vape business.

So lets get startes, but first...

Why is Instagram the perfect social network for vape shops?

The simple answer to this is the Instagram demographic. It aligns perfectly with the ideal customer profile of a potential vape shop customer.

So what is the Instagram user demographic?

Instagram users are a younger crowd.

instagram demographics by age

Think milennials and younger. If you’re trying to reach the 40+ crowd, Instagram might not be the right platform for you. Then again, Instagram is so popular now that you might still do better on here than elsewhere.

The younger crowd are vaping instead of smoking. They're also into looking cool, are interested in vape design, technical vaping and coil builds as well as cloud chasing, flavor chasing and vape tricks.

Instagram users are affluent.

instagram demographics by income

Wealthy young people love Instagram. In fact Instagram’s biggest demographic is rich spoiled kids.

So as a vape shop understand that the average Instagram user has the disposable income to splash out on your latest vape product and.or vape juice offering.

Instagram users are educated.

instagram demographics education

Most of Instagram’s demographic are college students. So if your product targets a 20-something smart consumer, then Instagram is great for you.

This aligns perfectly with the largest demographic of vape users. So really you can't afford not to have a page for your vape shop on Instagram.

So now you know why your vape shop must be on Instagram lets dive into the focus of today's post and that's planning out a content strategy for your vape shop Instagram page.

How to Create an Instagram content strategy plan for your vape shop?

Before you start trying to grow your brand, you need to figure out what to post. This is the most important step in creating a platform for your Instagram success.

Because if you post terrible or non-engaging content, you will not grow no matter what growth tactics you use.

So let’s figure out what you need to post.

Here's the exact steps we followed at Wotofo.

Step 1: Find other vape shop Instagram pages that are killing it

A good way to figure out a good content strategy is to reverse engineer what other successful vape shops are doing and copy them.

When I say copy I don’t mean you should steal their content, but rather use their content as a template for what your vape business should be posting,

This is a simple, but effective strategy that should fuel your ideas for your Instagram page.

To find great posts and pages simply go over to Instagram and use the search feature at the top of the page to search for a popular vaping hashtag.

For example in the picture below we used the hashtag #vape. This automatically pulled up a list of the most popular vape related posts.

top vape instagram posts

To discover more about the page from which the top post came simply click on the image and follow the link to the page.

If you're wondering what hashtags to use in your search, download our vape shop guide to growth hacking Instagram.

In the guide we provide you with a comprehensive table of the most popular and commonly used vape related hashtags. We've also given you a description of what the hashtag means.

Step 2: Create an organized & focused page.

When someone visits your vape shop page, they should immediately know what they are getting when they follow you.

A good idea is to plan out a range of topics then run a picture sequence related to the topic. In the example below we can see a tricks sequence, however you could use this same idea to show a set of images around a theme.

great Instagram vape page

For example it could be juice or DIY mods. It's really up to you to just look at some of the best posts and pages and start to list out ideas for your shops page.

The goal is to figure out 1 or 2 related things to post about and post that exclusively.

Wotofo is all about DIY vaping, so we make sure all of our posts are related to our industry, brand and products.

It’s tempting to venture into random pictures, but know that these pictures actually hinder your growth. Don't move off topic, your fan base will start unfollowing you if they start getting a bunch of pictures unrelated to your niche.

Step 3: Make Your Instagram Vape Shop Page Images Pop

Your page needs to be beautiful. It’s an eye sore to look at a page without any semblance of good design. Each picture should be very well thought out.

On Instagram image quality counts, so if you have a good camera, lighting and/or great locations my advice is to use them. Also Instagram users like to see products in action rather than sterile image shots.

It's actually better to see a picture of someone with a vape in their pocket than a simple product shot. So keep this in mind when thinking about what to post.

This is where your eye for detail & design really matter. I see too many pages with content that just doesn’t look good to the eye.

For some inspiration on what works well check out Wotofo’s Instagram account image below.

wotofo DIY vape Instagram page snapshot
The Takeaway

Instagram is the most effective and easiest social media platform for small vape shops to conquer. To make sure you get on the right track for build a loyal following for your page follow today's three simple steps.

Step 1: Find other vape shop Instagram pages that are killing it

Step 2: Create an organized & focused page

Step 3: Make Your Instagram Vape Shop Page Images Pop

As I mentioned at the beginning of this post, before you start trying to grow your brand, you need to create a game plan and figure out what to post.

Of course there is a lot more to to leveraging Instagram to build a massive following, drive traffic to your vape shop and increase sales than simply creating a nice looking page.

But everything about building an audience and monetizing your Instagram followers starts with what I've shared today.

If you're interested to follow along and learn more about how to grow your vape business using Instagam scroll to the bottom of this page and subscribe to the blog as over the coming weeks we will be publishing a complete Instagram success blueprint.

In this blueprint series we will be sharing our best strategies, tips, tricks and advice to help you grow your page fast.

So stay tuned for the next installment of our how to grow your vape shop business with Instagram series ans feel free to post your questions and/or comments below.

Finally, if you can't wait for our next post to get going with your vape shop Instagram page and want to fast track your vape shop Instagram marketing download our vape shop guide to Growth hacking Instagram.

To your vape shop success.



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